How Much Do Home Stagers Make?

Jun 09, 2023

Have you ever wondered about the income potential of a career in home staging? Let's delve into that today.

Introduction to home staging

Ever entered a home for sale and marveled at the beautiful setup that made you want to move in immediately? That's the magic of home staging – the art and science of preparing a home for sale to make it appealing to potential buyers.


The Role Of A Home Stager

Home stagers are like the fairy godmothers of the real estate world. They wave their styling wands (and move a few sofas) to transform an empty or cluttered property into a welcoming, attractive space.


Why is Home Staging Important?

The goal is to highlight the home's strengths, downplay its weaknesses, and appeal to the greatest possible pool of prospective buyers. But more than that, the real benefit lies in potentially increasing the home's market value and reducing the time it spends on the market.

Factors influencing home stagers' income

Like any other profession, the income of home stagers varies greatly based on several factors.



Experience plays a huge role. As stagers gain experience, they hone their skills, build a portfolio, and can charge more for their services.



The geographic location can also impact earnings. Home stagers in high-demand real estate markets like New York or San Francisco may earn more than those in smaller cities.


Property type

The type and value of the properties being staged also factor in. Staging a luxury property requires a larger budget and thus, often results in higher fees.


Certification and education

Professional home staging certifications can increase a stager’s credibility and potentially, their earning power.

Income statistics for home stagers

Now, let's talk numbers.


Average income

According to recent data, the average annual income for home stagers is around $50,000.


Income range

However, this can range from $45,000 for new entrants to over $100,000 for experienced stagers working in high-end markets.


Top earners

Top earners in the field, especially those who have built a strong reputation, can earn upwards of $150,000 per year.

Other sources of income for home stagers

Home stagers may also generate income from other sources related to their work.


Consultation fees

Many home stagers charge consultation fees to provide advice on how to stage a home effectively.


Rental of staging materials

Additionally, income can be made from the rental or sale of staging materials, such as furniture and decor items.

Increasing your income as a home stager

If you're a home stager looking to increase your income, here are a few tips.


Education and certification

Investing in education and certification can pay off in terms of credibility and the ability to command higher fees.


Networking and building relationships

Building relationships with real estate agents and home sellers can lead to more job opportunities and referrals.


Developing a portfolio

Having a portfolio of successfully staged homes can be a great way to showcase your skills and attract more clients.



In conclusion, the income of home stagers can vary greatly, but with experience, networking, and the right strategies, it can be a lucrative profession. And remember, the impact you make isn't just about money - it's about helping people visualize their dream homes, and that's priceless!


Frequently Asked Questions


1. Can home staging be a full-time job?

Yes, many home stagers work full time, particularly those working in busy real estate markets. However, some choose to work part-time or as a side job.

2. Do home stagers need to buy their own furniture?

Some home stagers own a collection of furniture and decor, while others rent or use items provided by the homeowners. It varies based on the business model and the job requirements.

3. How can I get started as a home stager?

Getting started as a home stager typically involves gaining experience in interior design or a similar field, obtaining relevant certification, and building a portfolio.

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